Hair & beauty · Market entry · Australia
Launch strong.
Grow smart.
Hair and beauty brands, taken into new markets with care, structure and the right rooms. Independent advice, shaped by thirty-five years in the industry.
The work
Direction with
commercial instinct.
From the first market conversation to the reporting pack, every piece is connected and every recommendation is built to move.
- 01
New markets
What it actually takes to enter a country. Channels, timing, and the first year on the ground.
- 02
The right rooms
Distributors, salon groups and educators. Introductions with context, then follow-through.
- 03
The room and the stage
Sales training and education. How to hold a room without overselling the product.
- 04
Someone in market
A senior pair of hands for founders and brand managers who cannot be everywhere.
- 05
How the brand looks
Website, language and photoshoots. Keeping the house codes intact as the brand travels.
- 06
A clean report
Head office sees what moved, what did not, and where the next dollar goes.
The approach
A partnership,
in order.
- 01
Listen
The brand at home. Product, founder, numbers, ambition and capacity.
- 02
Map
Channel, competitor, education, price and a plan built for this country.
- 03
Connect
The right distributors, groups and educators — built on thirty-five years of relationships.
- 04
Train
Sales teams, educators, presenters and ambassadors who can carry the story.
- 05
Report
A clear cadence. What moved, what stalled and what to do next.
Queensland · Australia
Behind the direction
Seaneen
McCrarren-Fraser
“I take brands into new countries, train the people who will carry them, and stay close enough to see what the numbers are saying.”
Thirty-five years in the hair industry — stylist, salon management, fashion, national sales, brand relations, franchising and product development.
Independent now. Senior enough for a founder, practical enough for a sales team. Comfortable on a stage, in an education room and in a reporting pack.
The Rooms — current and past
Expression of interest
If the brand is ready
to travel, let's talk.
Start with a short expression of interest. I’ll review the opportunity, then send a detailed discovery form focused on your company, brand and market needs.